The Lake District is the third most popular domestic holiday hotspot for UK residents, new figures have shown.
Despite the dismal weather and tight household budgets, 2013 is going to be a record year for the ‘staycation’ trend as 65 per cent of Britons opt to take their summer holiday at home this year.
The holiday report reveals that the Lake District, which came second last year, ranked third behind London and Edinburgh.
For the first time in five years, Cornwall has lost its crown as the nation’s top ‘staycation’ destination and dropped to fourth.
The figures show a significant increase on the past two years, when 41 per cent and 35 per cent of Britons respectively took a domestic break.
With the average trip costing Britons £399.28 this year – a £34.19 reduction from last year – it is estimated this investment will boost the UK tourism industry by £12bn – up £3.3bn from last year.
The findings have been revealed in a new holiday index by Travelodge.
The hotel chain’s fifth annual holiday report surveyed 3,000 British adults to investigate their summer holiday intentions.
It revealed that 42 per cent of these people are taking a week’s holiday in the UK this summer, 15 per cent are indulging in a two-week break on British shores, and a third are splitting their holidays over three short domestic breaks so they can visit a series of locations.
Grant Hearn, Travelodge CEO said: “The ‘staycation’ trend accelerating to record levels and boosting our economy by £12bn this year is a very welcome sign, and hopefully this is the start of our 2012 Olympics legacy gain.
“During 2012, our capital city was showcased in its true glory to all corners of the UK and the world, and it’s a great result that London has been crowned as the top ‘staycation’ destination for 2013.
“However we cannot rest on our laurels, as one of Britain’s biggest business sectors, the opportunity to grow is still great.
“We are not yet near to unlocking the true potential of our industry.”